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In a world of rolled up beanies and canvas vulcs, DC Shoes manages to keep enough of its catalogue true to the original brand aesthetic and, in doing so, completely controls the fresh side of the industry.
Whilst the rest of the shoe brands fight it out for their piece of the pie, DC reps that 90's Philly vibe and gives the likes of Josh Kalis, John Shanahan and Jahmir Brown that look that screams authenticity and not giving a damn about what anybody else is doing.
And it's celebrating Jahmir Brown's upcoming Lynx Zero collection that this latest clip is being shared with you today. Featuring Jahmir as he rips Muni in Philly, Freedom Plaza in DC and even our own Lloyds in Bristol, this is everything you've come to love from DC. Every trick is popped as high as possible, every grind is stomped into the ledge. DC knows what it's doing in the shoe game and Jahmir Brown knows what he's doing in the ledge game. Click play to get a piece of both now!
Nike SB Exhibition
