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Nike SB Dunk Low "Escargot"
Nike SB Dunk Low "Escargot"
Aug 2024 by Louis Parsons


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Nike SB 'Escargot' Dunk Low Pro

Bienvenue chez Route One, au service des meilleures chaussures depuis plus de 35 ans. Aujourd'hui, en vous présent notre dernier menu, un délicieux plat d'inspiration parisienne imaginé par Nike SB : la Dunk Low Pro « Escargot ».
Welcome to Route One, serving the finest in footwear for over 35 years. Today we present our latest set menu, a delectable Parisian-inspired dish curated by Nike SB: The “Escargot” Dunk Low Pro.


Hors D'Oeuvres
  • Les Lacets / Shoelaces -
    Arrimage brun riche et savoureux avec extrémités serti
    Rich and flavourful browned lashings w/ crimped ends

Amuse-Bouche
  • Semelle Cuvette en Couche / Layered Cup Sole -
    Gomme mouchetée acidulée surmontée d'un rembourrage spongieux, le tout entouré d'une semelle intercalaire blanche et lisse
    Tangy speckled gum topped by spongy cushioning, all encased by a smooth white midsole
  • Doublure « Zoom Air » / “Zoom Air” Liner -
    Insert de doublure de chaussette doux, élastique et offrant un bon maintien
    Soft, springy, and supportive sock liner insert

Entrées
  • Croûte de Daim Vieillie / Aged Suede Crust -
    Escalopes de daim vert sel légèrement vieilli pour plus de douceur et de texture
    Brackish green suede cutlets lightly distressed for softness and texture
  • Empiècements en Cuir Brillant / Shiny Leather Panels -
    Coque de protection en cuir marron clair et lisse pour la structure
    Crisp and smooth tan protective leather shell for structure
  • Collier en Feutre Doux / Supple Felted Collar -
    Doublure en tissu apaisant, doux au toucher
    Soothing fabric lining, tender to the touch
  • Ornements Argentés avec Insignes Baroques / Silver-Coated Embellishments w/ Baroque Insignia -
    Somptueux « Swoosh » argenté et languette de talon assortie avec de subtils éléments baroques
    Sumptuous silver “Swoosh” and matching heel tab with subtle baroque elements

Plat Principal
  • Nike SB Dunk Low Pro « Escargot » -
    Une silhouette traditionnelle inspirée d'un délice culinaire régional classique, imprégnée de l'esprit de réussite sportive.
    A traditional silhouette inspired by a classic regional culinary delicacy, imbued by the spirit of sporting achievement.



BENEATH THE SHELL

A behind-the-scenes glimpse at the Nike SB Dunk Low "Escargot" Dunk launch with Route One.

Celebrating the latest in Nike SB's Dunk lineage, we decided to source a little French flavour on the streets of London to coincide with the colourway's Parisian roots. In 1896, M. Georges Gaudin opened London's first French restaurant on Greek Street, Le Bienvenue. Gaudin's cultural delights proved so popular that they demanded a larger spot along the street, and loyal patrons suggested a new location deserved a fresh name in line with the restaurant's most popular dish: Le Bienvenue became L'Escargot and the rest is history.



Fast forward to the summer of 2024, and Paris played host to the Olympic Games. It's the second occasion that Skateboarding Street and Park events have featured in the competition and, in response, Nike SB curate a series of shoe colourways to commemorate the occasion, including the Dunk Low Pro "Escargot". L'Escargot graciously offered to host Route One as we prepared media assets for the launch of the shoe, with staff members doubling as actors for this extra special meeting of worlds.




The restaurant provided a seamless backdrop to the short visual story we'd crafted, perfectly mirroring the Sesame/Metallic Silver/Pear Fir escargot-inspired colourway of the shoe. The Route One creative team were joined by videographer Owen Piercy and model Utah Smith, who put together the following video. With a special thanks to the team at L’Escargot restaurant, London.


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