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adidas Presents Machi Mockil

Jan 2024 by Route One

Methinks adidas might be missing a trick in the title here. Unless one is well versed in casual Arabic vernacular, understanding that "Machi mochkil" means "OK, no worries!" you could be forgiven for assuming adidas are introducing a new international team member and you may well scroll on by.

But that is not the case! This is brand new footage from the one and only Lucas Puig, still one of the most exciting pros on the super stacked sportswear brand's roster, and nobody is scrolling on by for that!

Skating Morocco (hence the Arabic slang) to celebrate the new colourway of his 'Puig Indoor' shoe, Lucas is joined by master lens man Torsten Frank to create two minutes of sublime promotional material. For those of us lucky enough to have taken a chance and clicked play, this really is a well deserved treat!

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