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New Balance Numeric '272'

Sep 2021 by Route One

New Balance is as American as apple pie (even though apple pie happens to have been invented in England in 1390, a good 230 years before the Pilgrims set foot on Plymouth Rock) and the Massachusetts based footwear company celebrates that heritage with this beautifully crafted piece from Kyle Camarillo, broadcast to herald the release of the 272, their latest 'back to basics' vulc shoe design.

Starring the irrefutable talents of Chris 'Cookie' Colbourn, Tom Karangelov, Tre Williams and more, the advertorial lauds the beauty of the New England backdrop as much as the classic silhouette of the shoes and the talents of the riders sporting them. 

There's nothing much else to add when a brand "gets" aesthetics quite as well as this. Get some genuine, bona fide US of A skateboarding goodness in your life right now!

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