Currently, only 3% of charitable giving goes to the environment. That’s a minuscule amount for the immense task of ensuring our planet and future generations can thrive. It’s clear our earth needs and deserves a lot more, which is why two friends, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, set up 1% for the Planet back in 2002. Since then, the 1% for the Planet movement has grown and inspired thousands of businesses and individuals to support a network of over 7000 approved environmental non-profits, amounting to a massive $672 million donated for the planet so far.
From now on, for every Route One collection product you buy online or in our stores, we will give 1% of the sale to organisations tackling the world’s most pressing environmental issues. Look out for the 1% for the Planet logo on every Route One O.B product, including of course our jeans, shorts, t-shirts, accessories and skateboards.
At Route One we’re committed to improving our business one step at a time. We’re proud to take this step and to join others in making a real commitment to become 1% better.
Our Environmental Partners
Listed below are just a few of out Environmental Partners that we support through 1% For The Planet.
Make Life Skate Life
Find out more about their projects here
The Environmental Justice Foundation
Avon Needs Trees
They fundraise to buy land to create woodlands that will stand for generations as part of a mosaic of habitats including species-rich grasslands, wetlands, hedgerows, existing woodland and riparian corridors.
Avon Needs Trees was founded in 2019 by environmentalist Nikki Jones and a small band of volunteers.
Since 2019, they had two incredibly successful projects in Wiltshire, purchasing two sites of 47 acres, planting and caring for 22,000 native trees with the help of hundreds of volunteers from local and surrounding communities.
In 2023, they started planting Great Avon Wood; a 113-acre woodland project in partnership with the Forest of Avon Trust, with 35,000 trees supplied by the Woodland Trust.
