Primitive 'Define' Premiere at Route One London

Jun 2022 by Route One

Route One London had the pleasure of welcoming the Primitive Skate Team; Paul ‘P-Rod’ Rodriguez, Miles Silvas, JB Gillet and Charlie Munro, into our store to coincide with the premier of the much awaited Define Movie.

There was huge excitement with large crowds arriving early, 5 quickly turned in to 20 and then before long over 600 fans were waiting with their goodies to be signed by the team.

P-Rod and the rest of the team arrived to big cheers and soon got to the conveyor belt of pumped-people eagerly awaiting the chance to meet their heroes.

It was amazing to see such a wide range of ages, and see the reactions from everyone who made it. One fan asked P-Rod to cut open a small part of his Paisley SB Dunks and sign under it, others signed body parts, ‘What the Paul’ Dunks, plenty of boards, posters and even a custom made Define board.

Thanks to Primitive Skateboarding, specifically Paul Rodriguez, JB Gillet, Miles Silvas & Charlie Munroe & also nineteen76 distribution. A special thanks to those of you that came through on Thursday, We loved every minute of it!

The superb Primitive movie ‘Define’ is out now, watch it here...