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Over 80,000 5 star reviews
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Latest from the Journal

Your hub for the latest updates from the skateboarding, streetwear, and sneaker industries, the Route One Journal is updated with new content every week. Click here to browse all blog posts.

A “Day in the Life” With Dougie

A “Day in the Life” With Dougie

Route One team rider, long time A Third Foot affiliate and bassist with the mighty Gentlemans Pistols, Douglas McLaughlan, heads...
Apr 2025
Nike & Cons 'Good For Tomorrow'

Nike & Cons 'Good For Tomorrow'

What do you get when you combine two of the biggest shoe brands in the world? The Nike SB and...
Apr 2025
Dylan

Dylan

Now, before you get too excited, this isn't unseen Dylan Rieder footage; whoever thought using the "Dylan" mononym really wasn't...
Apr 2025
'Dream Chaser' Ivan Monteiro for Shortys

'Dream Chaser' Ivan Monteiro for Shortys

Step back in time with us if you will, to the summer of 1998. Bill Clinton has just been impeached,...
Apr 2025
Christoph Friedmann - Trinity

Christoph Friedmann - Trinity

Christoph Friedmann is a smooth operator. Whether we're talking on board or his obvious sartorial elegance, the Hamburg local knows...
Apr 2025
Nike SB Air Jordan 4 - Navy

Nike SB Air Jordan 4 - Navy

Shoot your Shot The wait is over. Two years on from its Nike SB debut and after months of anticipation,...
Apr 2025
Ishod Wair: The Route One Interview 2.0

Ishod Wair: The Route One Interview 2.0

Nike SB and Real Skateboards Pro Ishod Wair joins us in our Covent Garden store to talk all things Silver...
Mar 2025
Nike SB: Air Max Ishod London Launch Event

Nike SB: Air Max Ishod London Launch Event

Who, What, Wair? Remixing an icon, Nike SB bring the Air Max 97’s most iconic colourway to Ishod Wair’s signature...
Mar 2025
Jaakko Ojanen 'It's Better?'

Jaakko Ojanen 'It's Better?'

Skateboarding is hard for most of us, I think that's something we can all agree on. There might not be...
Mar 2025
Where's Zak?

Where's Zak?

Barnsley's King of content creation and quiff connoisseur Myles Rushforth released his latest project at the beginning of the week...
Mar 2025
WILDFIRE Unmastered: Aimu

WILDFIRE Unmastered: Aimu

Is Aimu Yamazuki this generation's Wade? PJ perhaps? Or is he a level all of his own? However you may...
Mar 2025
Josh McLaughlin 'Venture Part'

Josh McLaughlin 'Venture Part'

Coming in like a portmanteau of two of the Route One Skate Team's most legendary rippers, Venture Trucks backed Josh...
Mar 2025
Down Straight Up! Vol 3

Down Straight Up! Vol 3

Monster are back with the third installment of their Down Straight Up! series and, as always, with a team as...
Mar 2025
Brad Cromer 'Krocs'

Brad Cromer 'Krocs'

Cast your mind back five years if you will, to that long gone spring when Covid took over and life...
Mar 2025
Jante 6.33

Jante 6.33

It feels almost a waste of time sharing the latest Jante edit with you. Why? Because it's the latest Jante...
Mar 2025
John Dilo 'Choking the Bat'

John Dilo 'Choking the Bat'

It's no secret we're big fans of both John Di Lorenzo and Jacuzzi Unlimited here at Route One. So when...
Mar 2025
Jacuzzi Unlimited Welcomes Zander Mitchell

Jacuzzi Unlimited Welcomes Zander Mitchell

Halifax, Nova Scotia's Zander Mitchell finally gets some well deserved love from the US side of the industry, popping up...
Feb 2025
Red White and Blue

Red White and Blue

Skateboarding has always had its lanes, certainly as far as the media is concerned. Initially this was due to brand...
Feb 2025
Matt Finlay 'Your Favorite Things' Extras

Matt Finlay 'Your Favorite Things' Extras

When a "part" starts with ollieing someone's garden, we sit up and take notice. Things like that don't happen every...
Feb 2025
Still Watching: Greyson Fletcher

Still Watching: Greyson Fletcher

It's no secret that Greyson Fletcher's career has seen a resurgence over recent years. Despite never really changing a thing,...
Feb 2025
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