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Santa Cruz 'F#?! Em'

Oct 2023 by Route One

Do you ever get de ja vu? Coming from the French meaning 'already dreamed,' the internet describes it as the feeling of already having lived the present situation. Though scientists are yet to reach a consensus over the root cause, one thing is for sure - that's exactly how we feel when it comes to writing about another Santa Cruz full length. It seems like we've experienced this exact moment so many times before!

Let's be fair, nobody is releasing content like the world's oldest skateboard brand. Now running at 50 years old and with a squad that rolls deep and varied, Santa Cruz has a history of discovering amazing skaters. Eagle eyed viewers of Emerica's Youtube channel will no doubt recognise the name Rob Pace and my gosh, by sponsoring the lad, Santa Cruz have some how done it again.

Exploding into our collective consciousness with some of the gnarliest skating we've ever seen, the young Aussie sets his stall out right at the beginning to prove to us all he's worthy of the Santa Cruz name. I mean, Cab's rail gets feebled (if you know, you KNOW) and that's just the ender to the intro song...

50 years deep and Santa Cruz still has it. Prepare for your mind to be blown!

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